Copyright
The first law I will be breaking down is the Laws on Copyright. Copyrighting is an intangible law that is used in order to protect projects and ideas and prevents others from using them for a financial benefit, which in turn allows the creators of the intellectual properties have full control and rights to their work. These projects can be such things as Music, Images, Films, Logos etc. This essentially prevents your work from being copied by other companies in their work such as films, corporate videos, commercials etc. Having all of the rights to your project such as music, film or logo, allows you to use your work without having to pay any form of royalty fee, which is what others would have to pay if they wish to use your work in any of their projects that may or may not be used to make any amount of money. If someone was to use a copyrighted piece of someone else work than they would be subject to being sued under the act of breaching the laws of copyright, meaning the owner of the rights to the intellectual property would be allowed to sue you. For example, two famous YouTubers were being sued by another YouTuber due to them using footage from his video. He then demanded that they pay legal fees and remove their video. There are websites that one can go to in order to download 'Royalty Free' files such as sounds or music without having to pay a royalty fee. This is a very common way that people get their audio and sometimes visual files for their film or TV production. Some people would even create their own audio and visual files for a free and more authentic effect. The rights that the owner of the intellectual property has are free use of their work and the restriction of others to use their work.
Privacy Laws
The second law that I will be breaking down is the Law on Privacy. It has been said that the question that must be asked before publishing personal information is "Is It in the public interest?" and that the more private or intimate the information is, the greater the public interest justification needs to be. Corporate videos use manipulate the Laws on Privacy which will create public interest as a lot of the footage in the video will be filmed in more intimate spaces and locations. The Law comes in to play in the situation when the filmmakers don't have permission to film in the company building or area, in which case the owners could take the filmmakers to court and sue them.
Defamation
Defamation is the act of negatively representing or representing a company, person, business, product, group, government, religion or nation. in a way that could significantly hurt their reputation. In common law, to constitute defamation, the claim against the thing or person must be generally false. False light laws protect the subjects against statements which are not technically false, but which are misleading. Defamation can take affects such as the subject or person being negatively representing on screen becoming ridiculed or become the subject of hatred.
Fair Use
Fair Use is the use of copyrighted material in a context that allows for use such as in the form of a review/criticism, a parody of the original material, search engines, news reporting and research without the need for permission or payment to the copyright owner. Real examples of fair use involve film reviewers such as Jeremy Jahns, using clips from films or TV shows and reviewing them so it falls under fair use. An example of a parody use would be the "Corporate Culture" video which uses a scene from a popular movie in the form of a parody, allowing it to fall under fair use.
Ethical
Ethical laws revolve around the law that people of specific genders, ethnicity, religions etc., cannot be negatively represented or discriminated on film or TV and holds a set of moral principles. In the case of a corporate video, as soon as you make a deal with a client you are immediately obligated to work under areas of the SRA Code Of Conduct, which area a set of 10 mandatory principles that need to be met when making the video such as acting with integrity and providing appropriate video footage and taking into consideration what they represent.
Privacy Laws
The second law that I will be breaking down is the Law on Privacy. It has been said that the question that must be asked before publishing personal information is "Is It in the public interest?" and that the more private or intimate the information is, the greater the public interest justification needs to be. Corporate videos use manipulate the Laws on Privacy which will create public interest as a lot of the footage in the video will be filmed in more intimate spaces and locations. The Law comes in to play in the situation when the filmmakers don't have permission to film in the company building or area, in which case the owners could take the filmmakers to court and sue them.
Defamation
Defamation is the act of negatively representing or representing a company, person, business, product, group, government, religion or nation. in a way that could significantly hurt their reputation. In common law, to constitute defamation, the claim against the thing or person must be generally false. False light laws protect the subjects against statements which are not technically false, but which are misleading. Defamation can take affects such as the subject or person being negatively representing on screen becoming ridiculed or become the subject of hatred.
Fair Use
Fair Use is the use of copyrighted material in a context that allows for use such as in the form of a review/criticism, a parody of the original material, search engines, news reporting and research without the need for permission or payment to the copyright owner. Real examples of fair use involve film reviewers such as Jeremy Jahns, using clips from films or TV shows and reviewing them so it falls under fair use. An example of a parody use would be the "Corporate Culture" video which uses a scene from a popular movie in the form of a parody, allowing it to fall under fair use.
Ethical
Ethical laws revolve around the law that people of specific genders, ethnicity, religions etc., cannot be negatively represented or discriminated on film or TV and holds a set of moral principles. In the case of a corporate video, as soon as you make a deal with a client you are immediately obligated to work under areas of the SRA Code Of Conduct, which area a set of 10 mandatory principles that need to be met when making the video such as acting with integrity and providing appropriate video footage and taking into consideration what they represent.
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